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Just as computing evolved from
centralized mainframes three decades ago to more
efficient and flexible distributed processing architectures,
so too has decades old
centralized “telephone company” based telecommunication
systems evolved from
centralized equipment to a distributed network environment.
Communication systems
are migrating closer to the end user, providing cost efficiencies,
redundancies, and
services not possible in predecessor systems. Software based
intelligence is replacing
hardware, and being deployed throughout the distributed digital
network to achieve
ever more flexible and creative on-demand telecommunication
services at much
lower upfront and on-going maintenance costs.
This migration is creating a sea-change revolution in
telecommunications in two
respects: the convergence of voice and data over a single
digital network; and the near
elimination of costly traditional interconnection methods
by utilizing the Internet for
both voice and data transport, historically the domain
of data only.
Atris deploys technology that incorporates both of these
aspects to deliver communication
services to multiple businesses and diverse users in
the most cost efficient manner.
A distributed network of PC based servers deliver state-of-the-art
VoIP services to
all users, both in-building and remote. Voice services,
video, and data, from multiple
businesses integrate on to a single standard Ethernet
switched LAN/WAN while still
maintaining complete partitioning and security between
different businesses and users.
Each business, regardless of size, has a complete array of
voice and data services, the
types usually available only to large enterprises through
substantial investment.
Atris’ predecessor company, NTG Telecommunications,
extensively evaluated many
solutions for incorporating VoIP technology into a Shared
Tenant Services environment
and selected Chicago area based Sphere Communications Inc’s,
SphericallTM software
based telephone and communication management system as the
foundation for its’
Shared Tenant Services rollout. The Sphericall system resides
on networked PC
Servers and enables a standard Ethernet network to become
the foundation for a converged,
integrated, voice, data, and video system delivering end-to-end
IP PBX telephony
solutions. The standard PC Servers share the processing and
provide redundancy.
The entire system utilizes IP protocol to extend next generation
communication services
throughout multi-tenant buildings to tenants of all sizes.
Sphere Communication’s solution also includes the powerful
Sphericall PC Desktop
application providing a one stop communications point for
users, synchronized with
their desktop phone to achieve complete mobility, integration,
and management of all
their voice mail and e-mail messaging, including retrieval,
anywhere from any telephone
or PC device.
Other solutions were evaluated including Shoreline, Avaya,
Nortel, and Cisco. Although
each of these vendors offer varying degrees of software
based communication solutions,
it was NTG’s perspective that none offered the complete
combination of capabilities,
flexibility, and redundancy afforded by the Sphere Communication’s
Sphericall
solution. In addition, Cisco has the disadvantage of being
primarily a proprietary application
of software and hardware, defeating Atris’ desire to
deploy an open standards
based solution affording the ability to incorporate future
best of breed system enhancements.
Bolstering this decision to select Sphere Communication’s
software based VoIP telephony
system is the recent decision by Allied Telesyn Co. to make
a significant investment
in Sphere Communications and add the Sphericall product line
to enhance its own
product line of IP network switching gear. Allied Telesyn
is a major manufacturer and
distributor of Ethernet switching and routing equipment.
Allied has worldwide sales of
$500 million, $100 million of which is in the U.S. Sphere
Communications offers Allied
the ability to be more full service and extend their product
line to edge solutions for
their enterprise and large educational institution customers.
NTG, like Allied Telesyn, decided upon the Sphere Communication’s
solution because it
offers the advantages of:
Distributed System Architecture:
Sophisticated call management software provides redundancy
and distributes the
voice/data processing along multiple PC Servers across
single and multiple networks.
| Benefits: |
-Reliability and redundancy
-Minimizes hardware costs
-Shared processing and load balancing provides maximum
customer system availability and throughput
-Flexible and redundant routing
-System remains up if single network component fails
-Scalable to 25,000+ users per system |
Software Based Intelligence:
Services and features are software based, not hardware or
hard coded.
| Benefits: |
-Easily changed user features
-Rapid deployment of moves/adds/changes
-Remote configuration of user services
-Remote system administration, “Lights Out” equipment
management
-GUI enables point and click provisioning and management
-Segmentation of features by user
-Ability to segment and secure communications between
enterprises in
Shared Tenant applications
-Utilizes an IP hub to manage multiple peer-to-peer
and meeting
hub video sessions simultaneously |
Open Standards Based Components:
The integration of diverse hardware and software into one
system which is able to
communicate and work together for maximum performance and
cost efficiency.
| Benefits: |
-Utilization of standard non-proprietary
components
-Supports best of breed components and applications
-Multiple platform and operating system choices (Windows,
Linux, etc.)
-Ability to support and integrate with both VoIP and
traditional analog
communication handsets, terminals, and networks.
-Handles both SIP and MGCP communication formats
-Interfaces with legacy customer owned
communication
systems
-Sophisticated interface with Microsoft Exchange affording
expanded
functionality
-Information outputs integrate with existing reporting
and billing
systems, Microsoft Outlook, and Customer
Information
applications |
Exclusively VoIP within network:
Utilization of VoIP throughout the network enables convergence
of voice, data, and
video onto a single standard Ethernet network.
| Benefits: |
-The elimination of network overlays
-Fewer telephone lines in-building
-No reformatting of voice or data required at handoff
to existing
external IP transport networks (Internet, carriers)
-End to end convergence of voice and data within IP
environments
-Convergence of telephone and PC.
-Shared use of in in-building cabling enables minimum
cabling and
maximum customer hook ups.
-Shared bandwidth T-1s and PRIs, connecting servers
in the building
back to PSTN and Internet, creating efficiencies. |
Additionally, the Sphericall system enables automatic selection
and routing preferences
utilizing multiple T1 and traditional PRI interconnections,
which can be located local
and/or remote to the building being served, consolidating
communication paths to the
outside world, thus saving costs and gaining efficiencies.
Layered on top of the Sphericall application, NTG has developed
its own proprietary
software to complement selected Sphericall functionality.
The proprietary software
enables the platform to serve multiple organizations
as if it were solely dedicated to
each individual business customer. This includes enhancement
of Sphericall’s Auto
Attendant to offer completely segmented and differing
functionality between tenants,
multiple and tiered Auto Attendants within each business,
and tenant unique on-hold
music or recordings. A U.S. patent application with respect
to this added functionality
of this software has been filed.
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